There is definitely a formula to successfully marketing Spanish property to a global audience of buyers. Currently, Spanish nationals are responsible for just 5% of property purchased in Spain, so attracting foreign buyers has never been more important. Equally, how foreign buyers search for properties for sale has changed beyond all recognition. Today, they expect to search for your property on cutting edge websites at the touch of a finger – on their phone, tablet or laptop. There is a simple marketing formula, for these changing times Does the main image of your property have internet curb appeal? Will buyers stop and click on your property to see more? The internet today, is yesterday’s estate agency shop window – that photo has to be right! Do all of the photos of your property show it off to its full potential? Do they make the property look light, bright and inviting or dark and cluttered? How inspiring is the property description of your property (and the town or village it is in or near)? Is it so good that it makes you want to buy your own house all over again? If not, perhaps it does not inspire buyers either!? Have you seen property details of your direct competition? It is essential to have seen the on-line details of at least 10 comparable properties. Unless you know your competition, it is impossible to set the correct asking price and impossible to know if you need to make any home improvements to décor etc. How far and wide is your property being advertised and to which nationalities? If your property is not advertised on Kyero, Think Spain, Prime Location Overseas, Zoopla Overseas, The Move Channel and more – your property won’t be reaching the global audience of buyers it needs in order to sell. Do you know how many enquiries your estate agent is getting on your property each month? If you don’t have this information, it is impossible to decide if you need to adjust the marketing in any way (photos, price, feature advertising etc.). If your property did not attracted viewings in the first 3 to 6 months of going on the market – do you know why this is? Get some feedback from your agent – you need to know! Changing the main photo of your property on all the portals/websites is a great way to generate new interest and can give your advert a fresh look every few months. Including beautiful photos of the village, town, countryside, beach or local lake is equally important as photos of the house. Buyers are attracted to areas, not just properties. Being aware of statistics such as enquiry levels (including the fluctuation of nationalities enquiring) helps significantly to tailor advertising in order to follow trends. Creative Property Marketing have their ‘finger on the pulse’ and work to this formula with their sellers. If you would like to speak to them about how best to market your property for sale, you can reach them on: Tel: 951 400 228 Email: info@creativepropertymarketing.com See advert opposite.
